A New Era of Fan Experience

Paris Saint-Germain (PSG), one of the world’s premier football clubs, aimed to create flagship retail experiences that immerse fans in the heart of the team.

Collaborating with Lids, we designed and built stores across key global cities that blend the club’s rich history with cutting-edge retail technology. Each store was uniquely tailored to its location’s culture while maintaining a cohesive brand identity. From interactive apparel customization zones to digital holoboxes and a virtual goalkeeper game, we integrated features that elevate the shopping experience and strengthen the connection between PSG and its global fanbase.

The result is a series of flagship stores that set a new standard in sports retail.

Photography Credit: Agilité Solutions

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