When Classic Football Shirts selected us to design and build their first permanent brick-and-mortar flagship store, we embraced the opportunity to reimagine what a football retail experience could be. Building on the energy and success of their pop-ups, we saw the potential to create a meaningful destination - a space that would become a true home for the football community in Los Angeles.

Our canvas was 4,000 square feet of raw space with great bones - exposed wooden beams, brick walls, and abundant natural light. We knew we could transform it into something that would honor both the building's character and Classic Football Shirts' deep connection to football heritage.

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Design Approach

From the beginning, we focused on three essential elements:

• Creating intimate moments within the expansive space
• Ensuring every shirt tells its story
• Building spaces where football culture lives and breathes

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Space Planning

The ground floor layout emerged from careful study of how people interact with football shirts. We developed four distinct zones that flow naturally into each other, each with its own character but united through consistent design elements. Our fixture design allows for over 1,900 shirts to be displayed while maintaining clear sightlines throughout the space.

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Above, we created a suspended jersey display that draws inspiration from stadium architecture - shirts appear to float in space, creating an evolving visual story as you move through the store. The exposed beam ceiling becomes part of this narrative, its warm wood tones contrasting beautifully with the clean lines of our display system.

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The lower mezzanine houses our Football Classics Gallery, where rare jerseys are presented as the artifacts of football history they truly are. Above, the VIP/Members space offers a more intimate setting for watching matches and special events.

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Signature Features

Several elements make this space distinctive:

• A suspended jersey system that creates movement and depth
• A ceiling installation of club scarves that brings color and history overhead
• Custom brackets and display cases that elevate each piece
• A lounge area that feels like it's always been there
• Museum-quality displays that tell stories of memorable matches and moments

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The Result

What emerged is more than a store - it's a space where football culture finds its home in Los Angeles. The design balances retail functionality with experiential moments, creating a destination that works as well for the serious collector as it does for someone discovering their first vintage shirt.

By preserving the building's industrial character while introducing contemporary elements, we've created an environment that feels both timeless and current. It's a space that celebrates football's heritage while looking toward its future.

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Whatever you need, we’re your team.

Are you looking to elevate your retail space, create a flagship store that leaves a lasting impression, or design an environment that truly embodies your brand's ethos? We'd love to bring our expertise and creativity to your next project.

Whether you're in sports, fashion, technology, or any other industry, we're ready to help you create spaces that inspire, engage, and drive results.

Contact us to learn more about our services and to schedule an introduction call.

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