Our redesign of Outdoor Research's Seattle flagship store at their headquarters had dual objectives: craft an exceptional retail space while developing a scalable wholesale fixture system for nationwide partners.

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Project Scope

A strategic renovation of the existing store, transforming the 2,900 sq.ft. retail space to better showcase Outdoor Research's technical expertise and product innovations.

Key Improvements

• Enhanced minimalist design prioritizing product visibility
• Refined fixture program to support wholesale partners
• Focused category presentation, highlighting technical gear like gloves

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Before

The existing retail environment had a more traditional, functional layout that lacked a cohesive, brand-forward aesthetic.

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Design and Development

Our design process kicked off the way most of our projects do - with rough sketches that quickly evolved into detailed 3D renderings. We mapped out everything from where the lights would hit product to how people would naturally move through the space.

Working with OR's team, we tweaked and refined until every detail felt right. We made sure the Glove Lab would actually function for staff restocking product, tested different layouts for the Community Center, and confirmed fixtures would work just as well in wholesale partner locations as they do in the flagship.

These 3D renderings became our roadmap - giving our manufacturing and installation teams exact specs while showing OR exactly how their new space would come to life.

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Materials and Finishes

Our material palette balances industrial and warm elements, with custom details adding depth throughout the space.

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Wholesale Fixture Program

Our fixtures for Outdoor Research were designed for both flagship and wholesale implementation, which each piece ready to ship from our factory to retail partners worldwide.

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Nesting Tables

Branded nesting tables with clean lines and warm wood tops, designed to mix, match, and maximize space.

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Mobile Gondolas

Available in 2' and 4' widths, these mobile units feature refreshable graphics, adjustable displays and perforated metal details for versatile merchandising.

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Ballet Bars

These ballet bars feature a refreshable branded graphic, metal hangar, and ash veneer frame on levelers for sleek, eye-catching displays.

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2-Ways and 4-Ways

These branded displays feature V-grooved wood bases, 16" faceouts with adjustable height uprights, optional graphic talkers, and locking casters for easily mobility and repositioning.

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Behind the Build

Our installation team worked with the Outdoor Research team to transform the space. Check out the timelapse video below to see some of the store coming to life.

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The Finished Space

This project represents more than just a store design – it's a blueprint for how flagship retail can drive wholesale success. The fixture program we developed provides partners with tools to create compelling brand experiences while maintaining their unique identity.

The new Outdoor Research flagship store, located in the heart of Seattle's SODO neighborhood, is now open.

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Need Dynamic Retail Displays?

Transform your store with our expert fixture solutions that elevate brand experiences and drive wholesale success.

Get in touch to see how we can transform your store with our full range of display solutions.