In the heart of Scottsdale Fashion Square's luxury wing, we've brought to life PXG's vision for their first dedicated apparel pop-up. This innovative 1,660-square-foot space, open until April 2025, isn't your typical retail store – we've created something that's equal parts golf cool and fashion forward.

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The Blueprint:

One of the most exciting parts of any design project is seeing how initial concepts transform into reality. Our journey with the PXG Boutique started with precise linework sketches that laid out every detail – from the symmetrical display units to the iconic Moke vehicle centerpiece. These early technical drawings helped us:

• Perfect the sight lines through the space
• Plan the ideal product density for each wall
• Position the signature PXG logo backdrop just right

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The Preview

When we moved into 3D visualization, the space really came to life. Our renders showed exactly how the color palette would work:

• The crisp whites and blacks that define PXG's brand identity
• Those pops of soft aqua in the apparel that add freshness
• The warm wood tones that ground the space
• Strategic touches of green that tie everything back to golf

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The Reality:

Walking into the finished space today at Scottsdale Fashion Square, you'll see how our initial sketches and renders transformed through collaboration into something truly special. The design draws inspiration from Arizona's natural beauty while embracing PXG's bold brand identity. Every element was chosen to create an experience that feels both elevated and welcoming:

• Dramatic black display frames with integrated blue LED lighting create interesting merchandising moments
• Rich white oak accents and sleek wood laminate flooring add organic warmth throughout
• Premium Silestone Calacatta Gold countertops bring in just the right touch of luxury
• And our favorite detail – patches of green turf that playfully bring the golf course indoors

Right in the heart of it all sits what might be the coolest part of the store: a custom white PXG Moke vehicle. Not just a display piece, this beauty (created through a collaboration with Go AZ Motorcycles and Spooky Fast Customs) will actually go home with one lucky shopper when the pop-up wraps up in April 2025. How cool is that?

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The Social Space & Lounge

We wanted to create a space where shopping feels less like an errand and more like an experience. The back of the store transforms into a social hub featuring:

• An Instagram-worthy illuminated RGB 'X' against fluted wood paneling
• Modern white lounge chairs that invite you to stay awhile
• Artificial turf flowing from floor to wall – our creative nod to golf culture
• Custom cabinet hutches in white oak that do double duty: showing off products and serving refreshments during events
• A space that's perfect for everything from casual browsing to VIP shopping experiences

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Photos by PXG

@PXGApparel

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Whatever you need, we’re your team.

Are you looking to elevate your retail space, create a flagship store that leaves a lasting impression, or design an environment that truly embodies your brand's ethos? We'd love to bring our expertise and creativity to your next project.

Whether you're in sports, fashion, technology, or any other industry, we're ready to help you create spaces that inspire, engage, and drive results.

Contact us to learn more about our services and to schedule an introduction call.

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