When your products venture beyond your flagship store into wholesale environments, how do you keep your brand's personality intact? For brands like Filson, OluKai and Brooks, the challenge isn't just being seen—it's being recognized for who you truly are, even when sharing space with dozens of other brands.

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Why Branded Wholesale Fixtures Matter

The numbers tell an interesting story about wholesale brand presence:

According to a POPAI study, about 70% of purchase decisions happen right there in the store. Shoppers spend 15-20% more time with brands that maintain distinctive presentations. And perhaps most compelling—McKinsey found that strong brand elements in wholesale settings can boost product consideration by up to 25%.

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Filson: Bringing Workshop Quality to Wholesale

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Filson, with its rugged heritage dating back to 1897, needed a wholesale program that would maintain their premium quality and craftsmanship story wherever their products appeared.

We designed and built a fixture program using materials that speak Filson's language—reclaimed-look wood paired with blackened steel. These weren't just display pieces; they were extensions of Filson's identity, creating an instant connection to the brand's industrial, outdoorsy roots.

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The system was smart and adaptable. Wall systems, gondolas, towers, and ballet bars could be mixed and matched to fit different retail spaces while maintaining that unmistakable Filson feel.

Illuminated signage caught the eye from across the store, while thoughtful touches like wooden hangers with brass hooks and laser-etched logos showed that Filson cares about details—in both their products and how they're presented.

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Rather than Filson products sitting on generic fixtures, they now had their own branded space—a shop-within-a-shop that told their story even in the busiest retail environments.

Photos by Peak Photography

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OluKai: Hawaiian Islands in Mainland Retail

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For OluKai, it was all about sharing their "Anywhere Aloha" vibe in mainland stores. How do you make shoppers feel that Hawaii-inspired comfort when they're in a typical retail setting?

We crafted displays using warm mahogany wood and leather details that instantly created that laid-back beach feel OluKai is known for. The fixtures felt as comfortable and inviting as the footwear itself—like a little piece of Hawaii right there in the store.

Their sandal display became a star performer—not just great looking, but seriously effective at moving product. This display helped boost sales by 30% across their retail partners.

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Brooks: Running Toward Success in Wholesale

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Brooks needed to showcase both technical innovation and their "Run Happy" philosophy in crowded wholesale spaces. Our solution used light ash wood and white surfaces to create modular displays that balanced performance with approachability.

The flexible system—spanning footwear walls to specialized fixtures like sports bra drawers—adapted to various retail spaces while maintaining consistent branding. Refreshable graphics and integrated product information helped explain performance benefits.

The result: distinctive branded territories that effectively communicated Brooks' technical expertise while preserving their warm "Run Happy" philosophy—helping them stand out in the competitive running market.

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Your Guide to Claiming Wholesale Territory

From these projects, we've discovered some practical truths about wholesale brand presence:

_{Materials speak volumes.}

Choose fixtures that communicate your brand values without saying a word—they're your silent brand ambassadors.

_{Be flexible but recognizable.}

Create systems that work in different spaces while remaining unmistakably true to your brand.

_{Don't skip the details.}

Branded hangers, walk-on mats, and thoughtful signage might seem small, but they complete the brand experience.

_{Create a destination.}

Well-designed wholesale spaces don't just display products—they create moments that draw shoppers in and tell your story.

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Ready to Stake Your Claim?

Is your brand getting lost in the wholesale wilderness? Contact us and we can discuss how custom retail fixtures can transform your presence and boost your sales. Our team specializes in creating branded environments that tell your unique story, even in the most crowded retail spaces.

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